There’s been a lot of hair care brands that claim to be “Salon Exclusive” but much more often than not every exclusive brand tends to start out in hairdressers (the hairdresser making all sales and brand building but not the profit from the goods) and then in the end promoting out into any retail outlet they can get it into or even supermarkets.
So whats a correct salon brand and what do hair salons assume about merchandise in there salons. I have been in hairdressing more than 20 years and I have observed a lot of different brands coming to marketplace the most current sales/profit schemes to come through my salon door promising to make exclusive products if I propose the company’s items to my buyers.
Over the last 3 years this has changed not only have huge brands put their items into hairdressers they have also started promoting direct to customers.
Are you a hair salon? Does this scenario sound familiar
– Common client visits who makes use of a daily item
– New solution comes out in the range you brief your stylist to advise/sell to the client
– Your stylist or you recommends the product to the client
– The stylist offers a small booklet to the client prescribing by ticking the advisable items for the client
– The client declines the sale for one reason or a different
– Client returns right after 6 weeks an informs they bought the item discounted direct from the brand on the world-wide-web
Does this sound familiar to hairdressers or clientele? It is also a total waste of time or is it? I do not feel it’s a waste of time for the business who has supplied the merchandise to the hair salon. The hair salon would have to make a minimum order of solution in bulk and add to its stock list a big outlay profiting the hair product business. Proficiently the hair stylist softened up the client for a sale.
It just shows the complexities of today’s product marketplace place. Not all is doom and gloom in most situations the client will acquire the item and walk out delighted and the salon gets some stock return.
In 2007 I decided in my hair salon sufficient was adequate even though I do stock some brands I try to hold my stock low. I took the step to create my personal item range which I can proudly say is “salon exclusive” why mainly because I only sell in my hair salon and on my internet site. I have created the products following speaking to my consumers. Some of my consumers have been with me for 20 years.
What are Hair Salon Exclusive Product’s
Inside a hair salon we get lots of distinctive buyers with lots of diverse hair varieties styling needs and treatments for hair challenges. So hair salons have to have a range of unique “scenario distinct” hair merchandise these include the needed ingredients to do their necessary process. These can range from Head lice remedy, hair thickening, deep conditioning for dry hair, therapies for greasy hair and styling items meeting customer’s individual preference.
I have created my own exclusive hair salon variety which is simple to adhere to in 4 methods.
Step 1 – Shampoo and Cleansing The Hair
Step two – Conditioning and Remedy
Step three – Styling and Definition
Step 4 – Intense Trouble Precise Therapies
Some Examples of my solutions are as follows:-
db hair shine serum
db’s shine serum is utilized to style finish the hair. yoursite.com goes a long way, db shine serum can be applied after hair straightening directly to the hair for the fantastic finish. Its light and easy to apply for a silky shiny look it will also seal the hair from moisture.
db beat the heat thermal serum
All hair is susceptible to heat and heat and the cold causes harm to hair. Blow drying the hair and hair straightening take their toll over time. Applying a heat protector to the hair before is a need to to steer clear of heat damage. How to apply: commence by operating into the hair scrunching and massaging through then blow dry into the hair following the hair can be straightened.